Privacy Policy
Last updated: October 1, 2026
This Privacy Policy describes how ChristmasLand, operated by Brite Ideas Decorating, Inc. ("ChristmasLand", "we", "us" or "our"), collects, uses and discloses your personal information when you visit tickets.christmaslandvalley.com or christmaslandvalley.com (the "Site"), buy tickets or gifts, attend the ChristmasLand Drive-Thru, receive messages from us, or otherwise communicate with us (collectively, the "Services"). "You" and "your" mean you as a user of the Services, whether you are a customer, a gift recipient, a website visitor or another individual whose information we have collected under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce our Terms of Service, and protect or defend the Services, our rights and the rights of our guests and others.
Information We Collect Directly from You
- Contact details, including your name, mailing address, email address and mobile phone number.
- Order information, including the night and arrival window you choose, the number of vehicles, any discount or gift code you use, the amount paid and payment confirmation. Card details are entered directly into our payment processor's secure form; we never see or store your full card number.
- Gift information, if you buy a gift: your name and email, the recipient's name and email address, your message to them and when to deliver it.
- Text message preferences: whether you agreed to receive text messages, and any STOP or HELP replies you send.
- Customer support information, including anything you choose to include when you email us.
You may choose not to provide some of this information, but some features, such as receiving your tickets, require it. Giving a mobile number and agreeing to texts is always optional and is never a condition of purchase.
Information We Collect When You Visit
- Ticket use: when your ticket is scanned at the gate, we record the time and the entry lane, so a ticket cannot be used twice and so we can help if there is a question at the gate.
- Usage data: like most websites, our servers record basic technical information when you use the Site, such as your IP address, browser type, the pages requested and the time of the request. We use it to operate, secure and fix the Site.
Information We Obtain from Others
- From our payment processor (Stripe): confirmation that your payment succeeded, and limited card details such as the card brand and last four digits.
- From a gift buyer, if someone sends you a ChristmasLand gift: your name, your email address and their message.
- From our previous ticketing provider, for guests who bought ChristmasLand tickets in an earlier season: your contact details, your purchase history and your communication preferences.
How We Use Your Personal Information
- Providing your tickets and visit. To process your payment, issue and deliver your tickets, let you change your night, admit your vehicle at the gate, and tell you about your visit: order confirmations, a reminder on the day of your visit, and notices if your night is closed for weather or there is a change that affects your visit.
- Text messages, only if you agreed to receive them. See Text Messaging below.
- Feedback. After your visit we may send one request to review us.
- Security and fraud prevention. To detect, investigate and prevent fraudulent or unlawful activity, including duplicate or counterfeit tickets.
- Customer support and improving the Services, including understanding how many guests visit each night so we can plan staffing and capacity.
Text Messaging
If you agree to receive text messages, we use your mobile number to send messages about your order and visit: order confirmations, reminders, date-change confirmations, weather closures and other updates about your booked night, plus occasional news and offers about ChristmasLand events. Message frequency varies; message and data rates may apply. Reply STOP to any message to stop receiving texts, and HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except the messaging service providers that deliver our messages on our behalf. All other categories of disclosure in this policy exclude text messaging opt-in data and consent.
Cookies and Similar Technologies
The Site does not use advertising or analytics trackers. We use only what the Site needs to work: your browser's local storage, for example to remember your details during checkout in the same browser tab. Our payment processor, Stripe, uses its own cookies on the payment form to process payments securely and prevent fraud; see Stripe's privacy policy. You can clear or block cookies and local storage in your browser settings, though parts of checkout may then not work. We do not respond to "Do Not Track" signals, because we do not track you across other websites.
How We Disclose Personal Information
We do not sell your personal information, and we do not share it with others for their own advertising. We disclose personal information only:
- With service providers who perform services on our behalf and only to the extent they need it: payment processing (Stripe), email delivery, text message delivery (Twilio), website hosting, encrypted backups, and order record keeping.
- When you direct us to: for example, when you buy a gift, we send it to the recipient you name.
- With our affiliates within Brite Ideas Decorating, Inc., which operates ChristmasLand.
- In connection with a business transaction such as a merger, sale or bankruptcy; to comply with applicable law (including subpoenas, search warrants and similar requests); to enforce our Terms of Service; and to protect or defend the Services, our rights and the rights and safety of our guests and others.
Third-Party Websites and Links
The Site may link to websites or platforms operated by others, such as review sites or our payment processor. We are not responsible for the privacy or security practices of those sites, and you should review their policies. Including a link does not, by itself, imply any endorsement.
Children's Data
Families with children visit ChristmasLand, but the Services are not intended for use by children, and we do not knowingly collect personal information from children under 13. Tickets are purchased by adults. If you are the parent or guardian of a child who has provided us with personal information, contact us at the address below and we will delete it.
Security and Retention of Your Information
We protect your information with measures such as encrypted connections, restricted staff access and encrypted off-site backups. No security measure is perfect, however, and we cannot guarantee absolute security; information you email to us may not be secure in transit, so please do not send payment card details by email.
We keep your information for as long as we need it to provide the Services (including returning-guest history from season to season), comply with our legal and accounting obligations, resolve disputes and enforce our policies.
Your Rights
Depending on where you live, you may have some or all of the following rights. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline a request as permitted by law.
- Access / Know: to request access to the personal information we hold about you, including how we use and share it.
- Delete: to request that we delete personal information we hold about you.
- Correct: to request that we correct inaccurate personal information.
- Portability: to receive a copy of your personal information, and to have it transferred to a third party where applicable.
- Opt out of sale, sharing or targeted advertising: we do not sell or share personal information or use it for targeted advertising.
- Withdraw consent: where we rely on your consent, such as for text messages, you may withdraw it at any time. Reply STOP to any text to stop texts.
- Manage email: you may unsubscribe from review requests and other non-essential email using the link in those emails. We will still send you emails about tickets you buy, such as your confirmation, reminders and closure notices.
- Appeal: if we decline your request, you may appeal by replying to our decision.
To exercise these rights, email us at the address below. We will not discriminate against you for exercising them. We may need to verify your identity, for example by confirming your email address, before responding. You may designate an authorized agent to make a request on your behalf; we will ask for proof of their authority and may need to verify your identity directly. We will respond in a timely manner as required by applicable law.
Complaints
If you have a complaint about how we handle your personal information, please contact us. If you are not satisfied with our response, you may have the right, depending on where you live, to appeal our decision or to complain to your local data protection authority.
Contact
Questions about this Privacy Policy, or requests to exercise your rights, can be sent to info@christmaslandvalley.com, or by mail to Brite Ideas Decorating, Inc. (ChristmasLand), 2011 North 156th Street, Omaha, NE 68116, United States.
For applicable data protection laws, and unless stated otherwise, Brite Ideas Decorating, Inc. is the controller of your personal information.